About
Olutoyosi Mercy
I make brands look like themselves, then build the digital surfaces where people meet them.
I’m a Senior Product and Brand Designer creating digital products, brand identities and design systems. I work across the full design process, from research and problem definition through UX, creative direction, interaction and visual design to implementation.
My work sits at the intersection of how an experience works and how it communicates. I combine product thinking with strong visual craft to turn complex requirements into intuitive digital experiences and build distinctive brand systems that remain coherent as they grow.
I currently lead design within an agency environment, working directly with clients and stakeholders, mentoring designers and collaborating with developers and multidisciplinary teams. Whether I’m designing a product or an identity, my approach is the same: understand the problem, build the right system around it, and make the execution as considered as the thinking behind it.
Experience
Experience.
I lead product and brand design across the agency’s client and in-house work, from discovery and creative direction through UX, identity, design systems and implementation. I work directly with clients and stakeholders, mentor designers and collaborate closely with developers to turn business and user needs into scalable digital products and brand experiences.
Led an independent design practice working directly with founders, organisations and agency partners including Cregital and Brandmarks. I designed digital products, websites and brand identities across a range of industries, taking projects from research and early definition through UX, visual systems, testing and delivery.
Supporting design work on internal and client projects inside a global consultancy, building the pitch decks and presentations that turned complicated strategy into something a client could take in at a glance.
Education
Education.
Three year degree in fashion design, covering concept development, material and colour research, and the visual storytelling that underpins how I approach brand work now.
Foundation level training in art and design fundamentals, including colour theory, composition and the practical craft that led into brand and graphic work.