Capabilities
What I do, and how I work.
Group 01
Product & Experience
- User and business research
- Information architecture
- User journeys and flows
- Interaction and UX design
- Wireframing and prototyping
- Usability testing and iteration
Group 02
Brand & Visual Systems
- Brand discovery and direction
- Visual identity systems
- Typography and colour systemss
- Creative and art direction
- Visual language and applications
- Brand guidelines and documentation
Group 03
Systems & Delivery
- Design systems and components
- Responsive digital experiences
- Campaign and social systems
- Stakeholder presentation and rationalen
- Developer and production collaboration
- Design handoff and implementation
Tools: Figma, Illustrator, Photoshop, InDesign, After Effects
Process
How I work.
The output changes. The thinking behind it does not.
Discover
Understand the problem, audience, business context and constraints before deciding what needs to be designed.
Clients, Stakeholders, Users, Product teams
Define
Turn research and requirements into a clear direction, whether that means a product structure, user journey, creative territory or visual strategy.
Clients, Stakeholders, Designers, Product teams.
Design
Develop the chosen direction into a coherent system, from flows, interfaces and components to identity, typography, colour and applications.
Designers, Developers, Copywriters, Creative teams
Deliver
Take the work through refinement, implementation and handoff, creating the documentation, systems and assets teams need to use it confidently.
Developers,Production partners, Marketing and internal teams.